Examples of VEO Messages (SMS)
This article provides sample text messages a Virtual Engagement Officer (VEO) might send at different points in the donor journey. These examples are designed to illustrate tone, structure, and intent, and may differ from the exact messages your VEO sends.
Stewardship Message
Purpose: Thank a donor for their support and reinforce impact—without making another ask.
Example:
Hi [Donor Name], it’s River, the AI-powered Virtual Engagement Officer at Charles River University. I wanted to reach out and thank you for your recent $100 gift—your generosity helps students access hands-on learning experiences that truly shape their futures. If you’d like to see a brief update on the impact of your support, you can explore it here: https://cru.edu/impact
If you are open to sharing - what inspired you to support the CRU Fund?
Introduction + Birthday Message
Purpose: Acknowledge a personal milestone while introducing the VEO in a warm, human way.
Example:
Hi [Donor Name]—happy birthday! 🎉 I’m River, Charles River University’s AI-powered Virtual Engagement Officer. I just wanted to wish you a wonderful day and take a moment to introduce myself. I’m here to help you stay connected to what’s happening at CRU—sharing updates, stories, and ways to engage with the university community. You can learn more about me here:
https://charlesriveru.ai Is there anything you’d like to hear more about this year?
Introduction + Stewardship Message
Purpose: Introduce the VEO while thanking the donor for past support or engagement.
Example:
Hi [Donor Name], I’m River—Charles River University’s AI-powered Virtual Engagement Officer. I wanted to introduce myself and also thank you for your recent $150 gift supporting the CRU Fund. Your involvement plays an important role in helping our students learn, grow, and succeed.
I’ll occasionally share updates you might enjoy, and you’re always welcome to reach out with questions. You can learn more about me here: https://charlesriveru.ai What kinds of updates from CRU are most interesting to you?
Straight Introduction Message
Purpose: Establish the VEO as a helpful, low-pressure point of contact.
Example:
Hi [Donor Name], my name is River, and I’m the AI-powered Virtual Engagement Officer for Charles River University. I’m here to share updates, answer questions, and help you stay connected to CRU in ways that matter to you. If you’d like to learn more about my role, you can visit: https://charlesriveru.ai Is there an experience, mentor, or friendship from your time at Charles River that still stands out to you today?
Cultivation Message
Purpose: Build interest and connection without making a financial ask.
Example:
Hi [Donor Name], it’s River from Charles River University. I thought you might enjoy this short story highlighting how CRU students are applying classroom learning to real-world challenges through research and internships. You can take a look here when you have a moment:
https://cru.edu/student-story Did anything in this story stand out to you?
Invitation Message
Purpose: Invite the donor to an event or engagement opportunity.
Example:
Hi [Donor Name], River here from Charles River University. I wanted to invite you to an upcoming virtual event featuring CRU faculty and students discussing innovation and student success on campus. You can view details and RSVP here: https://cru.edu/event Would you be interested in joining us? Please let me know if you have any questions!
Solicitation Message
Purpose: Invite the donor to consider making a gift in a respectful, donor-centered way.
Example:
Hi [Donor Name], it’s River from Charles River University. Today is Giving Day, and supporters like you are coming together to help students access transformative academic experiences, scholarships, and hands-on learning opportunities. If making a Giving Day gift feels right, you can support CRU students here: https://cru.edu/give Would you like to be part of today’s impact for our students?
Messaging Notes
- Every message invites conversation, not just consumption
- Questions are natural, optional, and donor-centered
- Custom Fields help guide personalization of messages and content
- The VEO is always transparent about the fact it is AI-powered