Using VEO avatar videos for Giving Days and solicitation campaigns
VEO avatar videos can be an effective way to support Giving Days, Giving Tuesday, and other large-scale solicitation efforts where the goal is to reach an entire portfolio. These videos allow the Virtual Engagement Officer (VEO) to deliver a human-feeling message at scale while remaining consistent with your organization’s voice and priorities.
Avatar videos can be used as part of day-of outreach, early giving ramp-up communications, or as a complementary touch alongside other VEO messaging.
When to use avatar videos
Avatar videos are best suited for moments when you want to create energy, urgency, or shared momentum across a broad audience.
Common use cases include:
- Giving Day or Giving Tuesday day-of outreach
- Early giving or campaign ramp-up messaging
- All-call initiatives sent to an entire portfolio
- Coordinated solicitation moments tied to deadlines or matches
These videos are designed to feel personal and engaging, while still supporting large-scale outreach goals.
How avatar videos fit into VEO outreach
Your VEO functions as an extension of your advancement team and can incorporate avatar videos into its outreach strategy in several ways:
- Sending a video message on the day of a Giving Day or major campaign
- Introducing early giving opportunities in advance of the main event
- Reinforcing urgency around deadlines, matches, or milestones
- Supporting coordinated communications planned alongside email or other channels
Because Giving Days vary by organization, partnering with your Customer Success Manager is recommended to determine the best timing, frequency, and messaging approach for your specific campaign.
Sample avatar video scripts
The following examples illustrate how avatar videos can be used in different Giving Day scenarios. These samples should be adapted to match your organization’s voice, campaign goals, and audience.
Example 1: Giving Day, sent day-of
Hello! I’m Alex, Charles River University’s Virtual Engagement Officer.
Today is Giving 2 CRU Day, our annual day of giving that brings the Charles River community together to support students. Your gift helps provide scholarships, hands-on learning experiences, and the resources that make a River education so transformative.
We truly appreciate your commitment to our students, and we hope you’ll make your gift today—because what’s next for students starts now.
Go RiverRocks!
Example 2: Early giving or campaign ramp-up
Hi everyone! Alex here from the Charles River Humane Society.
For us, Giving Tuesday is much more than a date on the calendar. It’s a moment when kindness turns into action—when pets in need receive shelter, veterinary care, and a life-changing second chance because people like you choose to open their hearts.
This year, your impact can go even further. Through December 31, every dollar you give will be matched, up to $202,500, helping provide even more healing, comfort, and hope for the animals counting on us this holiday season and beyond.
If you’d like to be part of that impact, you can donate, get involved, or learn more about how your generosity makes a difference. Thank you for being a friend to the pets and families we serve.
Planning and support
Because Giving Days and solicitation campaigns are highly coordinated efforts, it’s recommended that avatar video outreach be planned in collaboration with your Customer Success Manager. This ensures messaging aligns with your overall strategy and complements other VEO communications.
Need support?
For questions or help, please email version2support@givzey.com.