Guidance for Responding to Donor Concerns About AI and the VEO
This article provides organizations with suggested language and talking points for responding to donors who have questions or concerns about AI, the Virtual Engagement Officer (VEO), and related topics such as data privacy, ethics, and environmental impact.
These examples are intended as adaptable templates. Teams should modify language to reflect their organization's voice and donor relationships.
How should donor concerns about AI be approached?
- Acknowledge concerns directly
- Reinforce that the VEO supports—not replaces—human relationships
- Emphasize thoughtful, ethical adoption of technology
- Keep responses clear, factual, and non-defensive
Sample Donor Response Templates
The following templates can be adapted based on the donor's concern and your organization's voice.
1. Donor Skeptical About Technology Investment
Hi [Name],
Thank you for taking the time to share your concerns so candidly. I understand that new technology can raise important questions, especially if you've seen systems in the past that overpromised and underdelivered. I'm glad to answer your questions directly.
First, thank you for your support. We are committed to using every tool in a way that respects donor trust and enhances—not replaces—human connection.
Here's a clear overview:
Why we are using this tool
The Virtual Engagement Officer is designed to handle routine outreach and answer simple questions so our staff can spend more time in one-on-one conversations with donors.
How it is funded
This pilot is supported by dedicated funding designated specifically for responsible exploration of engagement tools. Regular annual and programmatic dollars are not being used to operate the system.
What the VEO actually does
- Shares approved information using our own web pages and content
- Personalizes messages based on donor data we provide
- Operates within safeguards and approval controls
The VEO does not:
- Strategize independently
- Make decisions
- Replace human stewardship
- Access outside data or systems
How data is handled
Version2 stores donor data on encrypted, access-controlled servers. Donor information is not used to train external AI models, and interactions remain reviewable by internal staff.
I would be happy to discuss this more—either by phone or email—so we can ensure you have full clarity and confidence in how we are approaching this pilot.
Warm regards,
[Sender Name]
2. Donor Concerned About AI Ethics or Environmental Impact
Hi [Name],
Thank you for reaching out and for voicing your concerns so thoughtfully. These are important topics, and I appreciate the opportunity to respond clearly.
Here are the key points:
Data & Training
The VEO uses:
- Organizational content (such as websites and event pages)
- Limited donor data provided by the institution
Version2 does not use donor data to train external AI models.
Environmental impact
The VEO uses relatively lightweight infrastructure compared to many large-scale AI systems. In some cases, digital outreach can replace activities with a larger footprint, such as travel or printed materials.
Why we are piloting this
The goal is not to automate donor relationships, but to provide timely, relevant communication so staff can spend more time in direct, meaningful conversations.
If you prefer not to receive VEO communications, please let me know and we will honor that preference.
Thank you again for sharing your perspective.
Warm regards,
[Sender Name]
Key Talking Points You Can Incorporate
General Positioning on AI
- Thoughtful adoption of technology as the landscape evolves
- Working with partners aligned with ethical AI practices, like Version2
- Using AI to support, not replace, human relationships
Environmental Impact
- The VEO is purpose-built for fundraising, enabling more efficient use of technology
- Version2 serves nonprofits and educational institutions addressing societal challenges
- AI is increasingly used to support climate-related solutions
- Efficiency continues to improve as the technology evolves
For more information on this, please see our article on VEO Sustainability and Environmental Impact.
Donor Consent and Communication Preferences
- SMS outreach follows federal compliance guidelines
- Donors can manage communication preferences, including opting out
- Some organizations choose to clearly communicate opt-out options on their VEO landing page
For more information on this, please see our article regarding SMS Outreach and Compliance.
For questions or help, please email version2support@givzey.com.