Seeding Your VEO on Organization Emails
Seeding your Virtual Engagement Officer (VEO) on organization emails helps it learn your voice, priorities, and fundraising approach so it can generate accurate, on-brand donor communications.
This article outlines what types of email content are appropriate to share with your VEO—and what should not be included.
Seed this email on communications: veo@version2.ai
Why Email Seeding Matters
Organization emails are one of the most important inputs into your VEO’s knowledge base. These materials help the VEO understand:
- How your organization communicates with donors
- What types of messages you prioritize
- Language, tone, and framing that reflect your brand
- What upcoming events or initiatives are important to your organization right now
The VEO uses this content to inform future outreach, not to replicate emails verbatim.
What to Share with Your VEO (Yes)
The following types of email content are appropriate and encouraged for VEO seeding:
- Newsletters
- Event invitations
- Local or regional event invitations (the VEO will automatically target events to the same state or city unless it is an 'all call' event, like Homecoming)
- Annual giving solicitations
- Segmented solicitations
- Annual reports
- Donor stories
- Impact stories
- Organization announcements
- Notes from internal meetings that outline upcoming priorities
- Internal newsletters to staff that include information intended for donor sharing
- PDFs, attachments, and links included in donor-facing communications
These materials help the VEO learn both what to communicate and how your organization communicates with its donors.
What Not to Share with Your VEO (No)
Some content is not appropriate for VEO ingestion and should not be sent to the seeding inbox:
- Private, invite-only events
- Internal meeting notes containing sensitive information
- Video content or voice notes
- Content that is not intended to be shared or prioritized for donors
- Urgent requests that require immediate human review or response
If a message requires quick action, discretion, or nuanced judgment, it should be handled directly by your team—not routed to the VEO.
How the VEO Uses Seeded Emails
Seeded emails are used to:
- Learn organizational voice and messaging patterns
- Understand fundraising priorities and timing
- Inform future donor communications
The VEO does not automatically send or reuse seeded content. Instead, it incorporates these inputs into its decision-making and message generation process.
Best Practices for Seeding
- Include recent and relevant communications
- Focus on content you want reflected in future donor outreach
- If your VEO has a specific focus (e.g. fundraising for the business school), make sure the VEO is seeded on communications specific to that focus
- Feel free to forward communications with a note that provides additional instruction or context for the VEO (e.g. Only alumni should be invited to this event.)
If you’re unsure whether a specific email is appropriate to seed, the Version2 Operations Team is happy to help review it.